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A team that creates tangible value and vitality for our clients’ businesses.
Designing brands from business strategy.
We are Reproall
A practitioner who has delivered lectures and training domestically and internationally,
with business strategy and branding as the core axis
株式会社リプロール 代表取締役 山口 祐輔
Reproall Inc. CEO Yusuke Yamaguchi
With business strategy and branding as our core focus, we have conducted lectures, training, and seminars while working closely with companies and organizations on the ground.
Based primarily in Hokkaido, we also continue to be involved in overseas speaking engagements and training programs provided by international organizations.
＜Areas of Expertise＞
Business strategy
We have worked on designing frameworks that organize business objectives and structures and clarify the axes for decision-making.
Branding
We are engaged in hands-on work to design and rebuild brands
as an integrated part of business strategy, not limited to appearance or expression alone.
Rebranding
We have supported the redefinition and redesign of brands at turning points marked by environmental change and shifts in business phases.
Product & Service Development
We organize the values and contexts behind products and services and design ways to communicate them to the market.
Startup & Business Launch
We have been involved in the process from organizing concepts in the founding stage and new business initiatives through to shaping them into viable businesses.
＜Main Lecture Themes＞
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Branding from the Perspective of Business Strategy
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Approaches and Practice for Brand Rebuilding
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Decision-Making Axes in Product and Service Development
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Perspectives and Structural Organization Needed in the Startup and Growth Phases
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Brand Design Grounded in Locality and Culture
＜Lecture & Training Track Record (Selected)＞
・JICA (Japan International Cooperation Agency)
Training Program for Member Countries of SICA (Central American Integration System) Lecturer: "Promotion of the Sixth Sector Industrialization in Hokkaido" (2017–2022 / Annual)
・Corporate Synergy Development Center (CSD), Taiwan
Management Seminar (CSD Elite Academy) Guest Lecturer
・Hokkaido Bureau of Economy, Trade and Industry (METI Hokkaido)
Collaborative Training for SME Support Personnel and Advisors Guest Lecturer
・Hokkaido Regional Agricultural Administration Office (MAFF Hokkaido)
Human Resource Development Seminar for the Sixth Sector Industrialization (Value-
added Agriculture) Guest Lecturer
・Hokkaido Federation of Chambers of Commerce and Industry
Lecture: "The Importance of Package Design in Expanding Market Reach" Guest Lecturer
In addition to the above, we have delivered over 50 lectures and training sessions to companies and organizations, primarily in Hokkaido.
Approach to Practice
We believe that there is no single correct answer when it comes to business or branding.
What matters is creating a state in which you can choose for yourself which axes to base decisions on and which direction to move in.
In lectures and training sessions, rather than lining up theory or success stories, we place importance on organizing ideas in a way that makes visible “what to think about and what to change starting tomorrow,” based on real on-site conditions
Expression and design are not objectives in themselves, but means for conveying business intent and structure.
By engaging directly with the field, we have translated judgment into forms that lead to execution.
About Inquiries
For consultations regarding lectures, training, and seminars, as well as consultations related to business or branding, please contact us via Reproall’s inquiry desk.
It is not a problem if your ideas are not yet fully organized.
While listening to your current situation and background, we will think together with you about the most appropriate way to engage.
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Reproallは、事業戦略からブランドを設計し、
クリエイティブとして実装するビジネスデザインの集団です。
札幌を拠点に、日本と世界をつなぐ視点で企業や事業に伴走します。
Reproall is a business design collective based in Sapporo,
connecting strategy, brand, and creative for Japan and the world.
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Copyright(c) 2020 Reproall All Rights Reserved.