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About Reproall
From Sapporo, We create real value & vitality.
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Designing value from the essence of the business
Reproall is not a company that begins by “making” something.
Where is the business heading? What should be valued, and what should be left aside?
If those judgments remain unclear, no amount of methods or expression will sustain a business.
We believe this firmly.
We begin by organizing the assumptions and structure of the business
and identifying the axis that should guide it forward.
Why do we start from business strategy?
When a business runs into difficulty, problems often surface as issues of expression or execution.
However, in most cases these are results, not causes.
Direction, priorities, where to apply effort, and what to let go.
If these decisions are not clearly defined,
no amount of refinement in expression will move the business forward.
Reproall approaches projects from business strategy
not to achieve short-term results, but to create a state in which the business can continue.
Three perspectives on brand design, as conceived by Reproall
Reproall does not see a brand as something that is created once and finished.
As a business’s situation and phase change, the way it must be approached also changes.
With that premise, we view brand design through three perspectives.
A brand is something to create, review, and continue shaping
01. Branding
When launching a new business.
Or when nurturing a business going forward.
What is valued, in which market, and how the business exists within it.
Branding is a perspective for designing the very framework of the business.
02. Rebranding
As a business continues,
it is not uncommon for the original assumptions to no longer fit.
Is this still right? Should what changes be the expression, or the structure?
03. Designing
Judgments and strategies only communicate once they take form.
Logos, websites, packaging, or the products and experiences themselves.
Designing is the perspective that implements a business’s thinking into the real world.
The four businesses of Reproall
At Reproall, we divide our work into four business areas according to role and phase.
Business Strategy & Brand Consulting
A business dedicated to identifying the essence of a business
and organizing the axis that should guide it forward
Comprehensive Creative Solutions
A business dedicated to translating strategy and judgment into communicable form
Wholesale & Distribution
A business dedicated to converting value into products and distribution
Import & Export Trading
A business dedicated to connecting businesses to domestic and international markets
Respond · Revitalize
As professionals
The name Reproall directly reflects how we think about business.
“Re” means to respond — and to rebuild businesses and value once again.
“Pro” means engaging as professionals.
Not superficial techniques, but a stance of realizing concepts into real form
and producing them as viable businesses.
“All” means everything.
Management, business strategy, brand, creative, products,
distribution, global expansion.
Rather than treating these separately,
we see them as a single business.
Reproall is a name chosen to face everything involved in business.
About our evaluations to date
Reproall’s initiatives have received several forms of recognition both domestically and internationally.
【International Awards】
・Golden Pin Design Award 2016 (Taiwan) Winner (Design Mark)
Product: Satou Musubi
Client: Yoshida Farm (2016)
【Domestic Awards】
・North's High Grade Food Selection 2023 Selected
Product: Kamuy Mintara Salt "Awayuki"
Client: Kobo HAN (Toyo Rozai Co., Ltd.) (2023)
・FOOD ACTION NIPPON AWARD 2019 Winner
Product: Drinkable Vinegar (Blueberry)
Client: Matsumotodo (2019)
・North's High Grade Food Selection 2020 Selected
Product: Drinkable Vinegar (Plum)
Client: Matsumotodo (2020)
・The 27th Hokkaido Processed Food Contest Incentive Award
Product: Beef Zushi
Client: Nakai Eisaku Shoten (2020)
・North's High Grade Food Selection 2016 Selected
Product: Tokachi Tosai
Client: madoca (2016)
・FOODEX JAPAN 2014: National Local Miso & Soy Sauce Grand Prix Grand Gold Medal
Product: Kinki no Tsuyu (Sauce)
Client: Nakai Eisaku Shoten (2014)
・Hokkaido New Technology & New Product Development Award Special Prize
Product: Hokkaido Choco Beans (2012)
・The 8th All Japan Natural Cheese Contest Gold Prize
Product: Kuromatsunai Blue Cheese
Client: Toit Vert (2011)
【Learning × Business】
As part of our CSR initiatives, Reproall works with high school, university,
and vocational school students through a variety of programs.
These include extracurricular product development classes using regional specialty products,
product development support, and design production support,
as well as opportunities to experience real work and business through internships and job training.
By connecting educational institutions and the business world,
we provide “learning” opportunities that embody our concept of “Learning × Business.”
＜Examples of Past Initiatives＞
【Product Development — Extracurricular Classes】
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Hokkaido Tomakomai Sogo Keizai High School
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Hokkaido Chitose High School
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Hokkaido Obihiro Agricultural High School
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Hokkaido Sarabetsu Agricultural High School
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Sapporo Designer Gakuin
【Job Experience & Internship Programs】
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Sapporo Otani High School
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Sapporo Gakuin University
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Kochi University of Technology
Thank you for reading this far.
Thinking about future businesses together, shaping them, and moving them forward.
We would be delighted if, at some point, we could share that time with you.
Each of Reproall’s business areas does not function independently.
How business axes are defined, how value is shaped,
and how it is delivered to the market.
We introduce these concrete processes
through our production stories and CEO blog.
Reproallは、事業戦略からブランドを設計し、
クリエイティブとして実装するビジネスデザインの集団です。
札幌を拠点に、日本と世界をつなぐ視点で企業や事業に伴走します。
Reproall is a business design collective based in Sapporo,
connecting strategy, brand, and creative for Japan and the world.
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Copyright(c) 2020 Reproall All Rights Reserved.