A team that creates tangible value and vitality for our clients’ businesses.
Designing brands from business strategy.
We are Reproall

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When approached by a powerful distribution channel, whose brand should that product exist under?

Food / Business Judgment

There was a need to consider both the establishment of
a transaction and value as a business at the same time

Existing products had already been evaluated and sales were continuing.
Within that context, discussions arose about handling them as in-house products for a major distribution channel.
In this initiative, rather than aiming simply to be adopted, we made judgments starting from the premise of the position from which the product should exist.

Rather than changing the product itself, we clarified the relationship between transactions and value by separating business positioning.

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Reproallは、事業戦略からブランドを設計し、
クリエイティブとして実装するビジネスデザインの集団です。
札幌を拠点に、日本と世界をつなぐ視点で企業や事業に伴走します。
Reproall is a business design collective based in Sapporo,
connecting strategy, brand, and creative for Japan and the world.

When approached by a powerful distribution channel, whose brand should that product exist under?

There was a need to consider both the establishment ofa transaction and value as a business at the same time

There was a need to consider both the establishment of
a transaction and value as a business at the same time