A team that creates tangible value and vitality

for our clients’ businesses.
Designing brands from business strategy.
We are Reproall

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When crossing borders, is value in overseas markets “individual” or “collective”?

Traditional Crafts/Overseas

Overseas / Collective Brand Judgment

It was necessary to consider at what unit to speak about value
that is difficult to establish on an individual basis

Japanese traditional crafts have existed within limited domestic markets.
When aiming overseas, it was difficult for individual workshops or artisans to convey value on their own.
In this initiative, rather than asking who sells, we placed judgment on the axis of at what unit value should be communicated.

We believed that value could be accepted within overseas contexts by having multiple actors stand together as a single collective, rather than as individuals.
Based on this way of thinking, we adopted a shared name and advanced initiatives toward overseas markets.

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Reproallは、事業戦略からブランドを設計し、
クリエイティブとして実装するビジネスデザインの集団です。
札幌を拠点に、日本と世界をつなぐ視点で企業や事業に伴走します。
Reproall is a business design collective based in Sapporo,
connecting strategy, brand, and creative for Japan and the world.

When crossing borders, is value in overseas markets “individual” or “collective”?

It was necessary to consider at what unit to speak about valuethat is difficult to establish on an individual basis

It was necessary to consider at what unit to speak about value
that is difficult to establish on an individual basis