A team that creates tangible value and vitality for our clients’ businesses.
Designing brands from business strategy.
We are Reproall

Work−overseas

From Sapporo, We create real value & vitality.

When engaging with overseas markets, a business does not necessarily succeed

as a simple extension of the domestic market.
Markets, cultures, distribution channels, values.
When assumptions change, the very standards for judgment are shaken.
What is introduced on this page is the process of what was questioned and which judgments were re-assumed when crossing borders.

Crossing borders is not about changing location, but about re-examining assumptions.
What you find here is a record of judgments that Reproall has considered together with clients while engaging with overseas contexts.

When crossing borders, which direction should we move toward?

Amid differences in culture and markets, it was necessary to define an axis for judgment

Overseas / Direction Judgment

read >

When crossing borders, who becomes the primary actor in the Japanese market?

Within distribution channels, the subject speaking about value had become ambiguous

Overseas / Business Judgment

read >

When crossing borders, is value in overseas markets “individual” or “collective”?

It was necessary to consider at what unit to speak about value
that is difficult to establish on an individual basis

Overseas / Collective Brand Judgment

read >

Overseas initiatives are not something special.
Thinking about value from the essence of the business and connecting it to the markets where it is needed.
On that extension lies work that moves between Japan and overseas.

The background and thinking behind each initiative are also introduced through our business descriptions, production stories, and CEO blog.

→ About Reproall

→ Production Stories

→ CEO blog

Reproallは、事業戦略からブランドを設計し、
クリエイティブとして実装するビジネスデザインの集団です。
札幌を拠点に、日本と世界をつなぐ視点で企業や事業に伴走します。
Reproall is a business design collective based in Sapporo,
connecting strategy, brand, and creative for Japan and the world.

Company

Works-representative

Portfolio

Work−overseas

From Sapporo, We create real value & vitality.

When crossing borders, which direction should we move toward?

Amid differences in culture and markets, it was necessary to define an axis for judgment

Overseas / Direction Judgment

When crossing borders, who becomes the primary actor in the Japanese market?

Within distribution channels, the subject speaking about value had become ambiguous

Overseas / Business Judgment

When crossing borders, is value in overseas markets “individual” or “collective”?

It was necessary to consider at what unit to speak about valuethat is difficult to establish on an individual basis

Overseas / Collective Brand Judgment

It was necessary to consider at what unit to speak about value
that is difficult to establish on an individual basis